Transformation , Inspiration. (7th post)

Designers sometimes use past art movements to inspire them in their work.
Famous paintings are given a new form and dimension, changing them into modern day views.
Posters are a good example.
Art inspires various aspects of our culture, such as fashion and music.
 

Commercial, Flora by Gucci
https://www.youtube.com/watch?feature=player_detailpage&v=ykXkmVURI-w 

 
 The designers of these two posters and the commercial of the perfume, have surely been inspired from other sources.

• Flora - Flora is the goddess of flowers and Spring
• Dress - It looks that it's inspired by 2 famous paintings ; Primavera by Sandro Botticelli & Birth of Venus by Sandro Botticelli.  ...In both paintings Flora is dressed up in a flowy dress with a flower patter. Very much like the one in the commercial and the posters.
• Wind is also portrayed in the commercial and posters, this can be influenced by the paintings as well because of the presence of the god of wind. The strong use of wind in commercial can suggest that the perfume has a long lasting strong smell whilst being a very feminine sent.

. 2012. . [ONLINE] Available at: http://www.annalundberg.se/wp-content/uploads/2010/12/Flora-by-Gucci-Fragance-Ad-Campaign.jpg. [Accessed 07 December 2012].

. 2012. . [ONLINE] Available at: http://www.luxuo.com/wp-content/uploads/2009/04/flora-by-gucci-fragrance.jpg. [Accessed 07 December 2012].


chris cunningham gucci - YouTube. 2012. chris cunningham gucci - YouTube. [ONLINE] Available at: https://www.youtube.com/watch?feature=player_detailpage&v=ykXkmVURI-w. [Accessed 07 December 2012].

. 2012. . [ONLINE] Available at:http://upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Botticelli-primavera.jpg/345px-Botticelli-primavera.jpg. [Accessed 07 December 2012].

. 2012. . [ONLINE] Available at:http://mmmnoodles.files.wordpress.com/2010/06/botticelli-birth-venus.jpg. [Accessed 07 December 2012].